It’s no secret that Californians pay more than the rest of the country for many goods and services — gas, housing, food, you name it. That’s part of the high cost of living in this state. What’s less ...

Jeff Somers is a freelancer who has been writing about writing, books, personal finance, and home maintenance since 2012. When not writing, Jeff spends his free time fixing up his old house. He has ...

Are you paying more than your neighbor for that backpack online? Consumer advocates say you can, all because of surveillance pricing. As a mom to three kids, I shop a lot, and it's usually done online ...

Technology tracking people’s search and shopping history, their location, and even what device they use may personalize not only the advertisements they see, but the prices they are offered when they ...

Kristina Byas is contributor at Investopedia. As a personal finance expert, she has lent her insights and knowledge to numerous financial publications. Her articles have helped readers navigate the ...

It’s not just Big Brother watching you. Your employer, your partner, your neighbors, and the brands you buy are increasingly watching your every move—even deputizing one another in this surveillance ...

Add Yahoo as a preferred source to see more of our stories on Google. Mastercard is among companies ordered to provide information to the FTC. (Omar Marques / SOPA Images / LightRocket via Getty ...

Are you paying more than your neighbor for that backpack online? Consumer advocates say you can, all because of surveillance pricing. As a mom to three kids, I shop a lot, and it's usually done online ...